Do you want to join a growing organization that provides world-class products to the world's best image creators? Do you want a strong career development in a global company and fast-paced environment where own initiatives are embraced and encouraged?
Since 1968, Profoto has been designing and developing premium lighting products for the most ambitious photographers and image creators all over the world, enabling them to create breathtakingly stunning pictures. We proudly and passionately live the vision of bringing great light to every image. Our head office is located in the beautiful city Stockholm, capital of Sweden, and have 8 subsidiaries across 3 continents.
What we are looking for
We are looking for a (Sr.) Digital Marketing Specialist to join our team in Profoto China.
Reporting to Marketing Manager, the (Sr.) Digital Marketing Specialist will be responsible for a wide range of marketing tasks in a dynamic, exciting, fast-paced, responsive, and results-oriented environment.
The (Sr.) Digital Marketing Specialist is responsible for coordinating the smooth operation of the China marketing activities as well as leading and executing digital marketing campaigns and initiatives through various social media and digital platforms. Working with the Marketing Manager in China, this role coordinates our marketing and promotional activities in order to create awareness, generate high quality leads and report ROI.
- Support Marketing Manager to deliver quarterly marketing strategy and assist monthly campaigns to increase acquisition and sales.
- Take charge of the planning, output and operation of Profoto official accounts on various social media platforms based on their own characteristics respectively. Create high quality local content based on product USPs and local insights. Continuously monitor and optimize digital marketing performance, enhance the engagement with users and followers.
- Take charge of content update and data collection of Profoto mini-program.
- Work closely with ecommerce and sales teams to drive sales, provide insights and content for sales performance optimisation.
- Other works assigned by line manager.
(Sr.) Digital Marketing Specialist report directly to Marketing Manager, Profoto China.
- Bachelor’s degree or above
- 3+ years of digital marketing work experience
- Deep understanding of various mainstream social media platforms in China (including but not limited to Weibo, Wechat, Bilibili, Red and etc), 2+ years of SoMe operation experience
- Excellent writing skills in Chinese, capable of creating Chinese content independently
- Capable of planning various themes of campaigns and carrying out projects independently
- Capable of designing layout of Wechat articles and pictures
- Proactive, with the ability to work both independently and as part of a collaborative team
- Attention to detail, with strong analytical and logical sense
- Location: Shanghai, China
- Copywrite or planning experience from agencies
- Fluent in spoken and written English
- Video editing skills
- Passionate about photography, basic understanding of light shaping knowledge
Want to join Profoto – The Light Shaping Company?
If you feel you have what it takes to become the (Sr.) Digital Marketing Specialist, please send an application with your CV, personal letter, portfolio and education records from university.
Only applications containing the required documents will be processed. If you have any questions, please contact via email.
What we offer
Innovation has secured our position as the leading choice for the world's best photographers. So, our culture is creative, entrepreneurial, forward thinking and agile. That's why we're looking for the very best and the very brightest to help make us better. Talented and driven people who are keen to enter a growing and fast paced environment where responsibility is given early.
As a result, we've created a company where high achievers will be given every opportunity to grow, develop, and contribute on an international stage. That's massively important for us because ultimately - your success is our success.