Do you want to join a growing organization that provides world-class products to the world's best image creators? Do you want a strong career development in a global company and fast-paced environment where own initiatives are embraced and encouraged?

您是否憧憬加入一家服务于全球最顶尖的影像创造者，并处于快速成长中的企业？您是否希望在一个追求效率、快节奏、国际化的工作环境中，与我们一起拥抱并推动变革？

Since 1968, Profoto has been designing and developing premium lighting products for the most ambitious photographers and image creators all over the world, enabling them to create breathtakingly stunning pictures. We proudly and passionately live the vision of bringing great light to every image. Our head office is located in the beautiful city Stockholm, capital of Sweden, and have 8 subsidiaries across 3 continents.

自1968年起，Profoto就致力于为世界上最具野心的摄影师与影像创造者设计开发顶尖的灯光产品，让他们可以创造出令人惊叹的迷人影像。我们满怀自豪与热情，执着地追求着我们的愿景：让每张影像都拥有美妙的光线。公司的总部位于美丽的北欧水上之城——瑞典首都斯德哥尔摩，在欧洲、北美洲及亚洲共拥有8家子公司。  

What we are looking for

We are looking for a (Sr.) Digital Marketing Specialist to join our team in Profoto China.

Reporting to Marketing Manager, the (Sr.) Digital Marketing Specialist will be responsible for a wide range of marketing tasks in a dynamic, exciting, fast-paced, responsive, and results-oriented environment.

The (Sr.) Digital Marketing Specialist is responsible for coordinating the smooth operation of the China marketing activities as well as leading and executing digital marketing campaigns and initiatives through various social media and digital platforms. Working with the Marketing Manager in China, this role coordinates our marketing and promotional activities in order to create awareness, generate high quality leads and report ROI. 

Key responsibilities

• Support Marketing Manager to deliver quarterly marketing strategy and assist monthly campaigns to increase acquisition and sales.
• 协助市场经理完成季度市场计划及配合线上线下营销活动获取销售线索。

• Take charge of the planning, output and operation of Profoto official accounts on various social media platforms based on their own characteristics respectively. Create high quality local content based on product USPs and local insights. Continuously monitor and optimize digital marketing performance, enhance the engagement with users and followers.
• 根据不同社交媒体平台的属性，负责各平台Profoto官方内容的策划、输出和日常运营。根据产品卖点与消费者洞察，不断挖掘本地优质内容。持续监控并优化数字化营销结果，加强与用户及粉丝的互动。

• Take charge of content update and data collection of Profoto mini-program.
• 负责Profoto小程序的内容更新和数据整理。

• Work closely with ecommerce and sales teams to drive sales, provide insights and content for sales performance optimisation.
• 与电商和销售团队紧密合作，提供相关洞察和内容以驱动销售。

• Other works assigned by line manager.
• 直属领导分配的其它工作。

(Sr.) Digital Marketing Specialist report directly to Marketing Manager, Profoto China.

（资深）数字营销专员直接向中国区市场经理汇报。

Requirements

• Bachelor’s degree or above
• 本科学历或以上

• 3+ years of digital marketing work experience
• 3年以上数字营销工作经验

• Deep understanding of various mainstream social media platforms in China (including but not limited to Weibo, Wechat, Bilibili, Red and etc), 2+ years of SoMe operation experience
• 深入了解中国各主流社交媒体平台属性（包括并不限于微博、微信、B站、小红书等），2年以上运营经验

• Excellent writing skills in Chinese, capable of creating Chinese content independently
• 具备优秀的中文功底和独立完成各平台文案的能力

• Capable of planning various themes of campaigns and carrying out projects independently
• 具有策划不同主题的宣传方案和独立把控项目实施节奏的综合能力

• Capable of designing layout of Wechat articles and pictures
• 具有使用相关软件完成微信文章排版和图片制作的能力

• Proactive, with the ability to work both independently and as part of a collaborative team
• 主动性强，既能独立完成项目也可以团队合作

• Attention to detail, with strong analytical and logical sense
• 工作细心，具有较强的分析和逻辑思考能力

• Location: Shanghai, China
• 工作地点：上海

Profile

• Copywrite or planning experience from agencies
• 具有广告/公关公司文案或策划相关经验

• Fluent in spoken and written English
• 流利的英语交流与书写能力

• Video editing skills
• 具有视频剪辑制作的能力

• Passionate about photography, basic understanding of light shaping knowledge
• 热爱摄影，对用光知识有一定程度的了解

Want to join Profoto – The Light Shaping Company?

If you feel you have what it takes to become the (Sr.) Digital Marketing Specialist, please send an application with your CV, personal letter, portfolio and education records from university. 
如果你觉得自己具备成为（资深）数字营销专员的条件，请将你的简历、申请书、个人作品集及大学教育资质发送给我们。

Only applications containing the required documents will be processed. If you have any questions, please contact via email. 
只有收到所要求的文件后，您的申请才会被处理。如您有任何问题，请邮件联系。

面试将会持续进行，所以今天就申请吧！ 

What we offer 

Innovation has secured our position as the leading choice for the world's best photographers. So, our culture is creative, entrepreneurial, forward thinking and agile. That's why we're looking for the very best and the very brightest to help make us better. Talented and driven people who are keen to enter a growing and fast paced environment where responsibility is given early.
创新使我们成为世界最佳摄影师们的首选。因此，我们的文化是创造性、企业家精神、前瞻思维和敏捷。这就是为什么我们在寻找最优秀、聪明的人才来帮助我们变得更好。有才能和干劲的人，他们渴望进入一个快速发展的环境，在那里，责任被提前赋予。

As a result, we've created a company where high achievers will be given every opportunity to grow, develop, and contribute on an international stage. That's massively important for us because ultimately - your success is our success. 
因此，我们创建了这样一家公司：在这里，高成就人士将获得在国际舞台上成长、发展和贡献的每一个机会。这对我们非常重要，因为最终，你们的成功就是我们的成功。